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List of products by brand Wella Professional

Wella was founded in 1880 by Franz Stršher, a hairdresser from Saxony, Eastern Germany. The company originally made tulles, the base used for making wigs.

Wella was founded in 1880 by Franz Stršher, a hairdresser from Saxony, Eastern Germany. The company originally made tulles, the base used for making wigs. In 1890, he invented the Tullemoid Waterproof, a technique that allowed the scalp to breathe. In 1894, he opened his first factory in Rothenkirchen, Germany and his sons Karl and George Stršher joined the business soon after. In 1924, the Stršhers registered the name Wella at the German patent office. As wigs and hairpieces fell out of fashion, the company turned to permanent wave products; the name Wella was taken from Dauerwellapparat, meaning "permanent wave device" in German. In 1927, they introduced the first perming appliance and supplied it to salons. In the 1930s Wella developed the first hairdryers with built-in motors and movable tubes that allowed head movement during the drying process. Also in the 1930s, Wella introduced Wella Junior, a portable perming machine. After World War II, the German Democratic Republic seized the Wella factory and all its patents were declared state-owned. The Stršher family and some members of staff decided to start the business again from scratch in HŸnfeld, Hesse. Production began again in 1945 and, by the end of the decade, the new Wella AG had 50 employees. In 1950, Wella introduced Koleston, the first hair balm designed to protect and nourish hair. In 1954, Hollywood icon Elizabeth Taylor appeared in Koleston advertising. In the 1960s, the company launched Wella Privat, a salon-exclusive product range that let customers take professional-style products home for the first time. In the early 1970s, Wella introduced Perform a new perm product that allowed hairdressers to create Afro style looks. In 1972 they released Wella Balsam, the first shampoo specifically produced for retail sales. The advertising campaign featured the stars of TV show Charlie's Angels: Farrah Fawcett, Jaclyn Smith and Cheryl Ladd. Wella also launched For Men, their first ever product line exclusively for men. In 1995, Wella re-launched the Koleston line as Koleston Perfect. The new product included natural ingredients including fruit wax. 2002 saw the launch of Wella TrendVision, an annual presentation of WellaÕs haute couture hair collections. The event is now known as the International TrendVision Award, or ITVA: a global hairdressing competition. In 2003, Wella was acquired by Procter & Gamble, further expanding the groupÕs beauty portfolio across Eastern and Western Europe, and Latin America. Josh Wood became a Global Wella Professionals Colour Ambassador in January 2008 and in 2010 took on the full-time role as Wella ProfessionalsÕ Global Creative Director of Colour.[2] Eugene Souleiman currently serves as Global Creative Director for Wella Professionals.[2] Wella founded Making Waves in 2011 Ð a programme that teaches hairdressing and life skills to disadvantaged young people. The program started in Brazil and has since expanded to include Romania. In 2014, Wella patented a new molecule called ME+. This molecule is a substitute for PPD, also known as p-phenylenediamine, which is present in most colouring products to fix the colour. PPD has been known to cause mild to severe allergic reactions. The ME+ molecule is used in the Wella Professionals colour brand Koleston Perfect Innosense, which was the first permanent colour product to be approved by the European Centre for Allergy Research Foundation (ECARF). As of 2019 the ME+ molecule is now used in the complete Wella Professionals Koleston Perfect line.

There are 34 products.

Showing 1-12 of 34 item(s)
-40% New -40% EIMI SUGAR LIFT 150ML

Reference: MXL7899

Brand: Wella Professional

EIMI SUGAR LIFT 150ML

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Spray infused with sugar provides lift, shine and touchable grippy texture to the hair

Price €7.48 Regular price €12.46
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-40% New -40% EIMI THERMAL IMAGE 150ML

Reference: MXL7530

Brand: Wella Professional

EIMI THERMAL IMAGE 150ML

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Heat protection spray that leaves the hair smoother, silkier and shinier

Price €8.10 Regular price €13.50
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-40% New -40% KOLESTON ME+ 66/44

Reference: MXL5963

Brand: Wella Professional

KOLESTON ME+ 66/44

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Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.

Price €8.10 Regular price €13.50
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-40% New -40% KOLESTON ME+ 8/07

Reference: MXL9627

Brand: Wella Professional

KOLESTON ME+ 8/07

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Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.

Price €8.10 Regular price €13.50
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-40% New -40% KOLESTON PERFECT ME+ 10/16

Reference: MXL5641

Brand: Wella Professional

KOLESTON PERFECT ME+ 10/16

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Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.

Price €8.10 Regular price €13.50
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-40% New -40% KOLESTON PERFECT ME+ 10/38

Reference: MXL5696

Brand: Wella Professional

KOLESTON PERFECT ME+ 10/38

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Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.

Price €8.10 Regular price €13.50
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-40% New -40% KOLESTON PERFECT ME+ 10/8

Reference: MXL5597

Brand: Wella Professional

KOLESTON PERFECT ME+ 10/8

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Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.

Price €8.10 Regular price €13.50
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-40% New -40% KOLESTON PERFECT ME+ 12/0

Reference: MXL6280

Brand: Wella Professional

KOLESTON PERFECT ME+ 12/0

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Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.

Price €8.10 Regular price €13.50
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-40% New -40% KOLESTON PERFECT ME+ 3/00

Reference: MXL9732

Brand: Wella Professional

KOLESTON PERFECT ME+ 3/00

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Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.

Price €8.10 Regular price €13.50
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-40% New -40% KOLESTON PERFECT ME+ 4/00

Reference: MXL0080

Brand: Wella Professional

KOLESTON PERFECT ME+ 4/00

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Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.

Price €8.10 Regular price €13.50
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-40% New -40% KOLESTON PERFECT ME+ 5/0

Reference: MXL0134

Brand: Wella Professional

KOLESTON PERFECT ME+ 5/0

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Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.

Price €8.10 Regular price €13.50
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-40% New -40% KOLESTON PERFECT ME+ 5/5

Reference: MXL0387

Brand: Wella Professional

KOLESTON PERFECT ME+ 5/5

0 1 2 3 4 0 Review(s) 

Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.

Price €8.10 Regular price €13.50
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