Reference: MXL7466
Brand: Wella Professional
WELLOXON PERFECT 30V 9% 1L





9% oxidant developer that can be used with permanent and semi-permanent hair dyes
Wella was founded in 1880 by Franz Strher, a hairdresser from Saxony, Eastern Germany. The company originally made tulles, the base used for making wigs.
Wella was founded in 1880 by Franz Strher, a hairdresser from Saxony, Eastern Germany. The company originally made tulles, the base used for making wigs. In 1890, he invented the Tullemoid Waterproof, a technique that allowed the scalp to breathe. In 1894, he opened his first factory in Rothenkirchen, Germany and his sons Karl and George Strher joined the business soon after. In 1924, the Strhers registered the name Wella at the German patent office. As wigs and hairpieces fell out of fashion, the company turned to permanent wave products; the name Wella was taken from Dauerwellapparat, meaning "permanent wave device" in German. In 1927, they introduced the first perming appliance and supplied it to salons. In the 1930s Wella developed the first hairdryers with built-in motors and movable tubes that allowed head movement during the drying process. Also in the 1930s, Wella introduced Wella Junior, a portable perming machine. After World War II, the German Democratic Republic seized the Wella factory and all its patents were declared state-owned. The Strher family and some members of staff decided to start the business again from scratch in Hnfeld, Hesse. Production began again in 1945 and, by the end of the decade, the new Wella AG had 50 employees. In 1950, Wella introduced Koleston, the first hair balm designed to protect and nourish hair. In 1954, Hollywood icon Elizabeth Taylor appeared in Koleston advertising. In the 1960s, the company launched Wella Privat, a salon-exclusive product range that let customers take professional-style products home for the first time. In the early 1970s, Wella introduced Perform a new perm product that allowed hairdressers to create Afro style looks. In 1972 they released Wella Balsam, the first shampoo specifically produced for retail sales. The advertising campaign featured the stars of TV show Charlie's Angels: Farrah Fawcett, Jaclyn Smith and Cheryl Ladd. Wella also launched For Men, their first ever product line exclusively for men. In 1995, Wella re-launched the Koleston line as Koleston Perfect. The new product included natural ingredients including fruit wax. 2002 saw the launch of Wella TrendVision, an annual presentation of WellaÕs haute couture hair collections. The event is now known as the International TrendVision Award, or ITVA: a global hairdressing competition. In 2003, Wella was acquired by Procter & Gamble, further expanding the groupÕs beauty portfolio across Eastern and Western Europe, and Latin America. Josh Wood became a Global Wella Professionals Colour Ambassador in January 2008 and in 2010 took on the full-time role as Wella ProfessionalsÕ Global Creative Director of Colour.[2] Eugene Souleiman currently serves as Global Creative Director for Wella Professionals.[2] Wella founded Making Waves in 2011 Ð a programme that teaches hairdressing and life skills to disadvantaged young people. The program started in Brazil and has since expanded to include Romania. In 2014, Wella patented a new molecule called ME+. This molecule is a substitute for PPD, also known as p-phenylenediamine, which is present in most colouring products to fix the colour. PPD has been known to cause mild to severe allergic reactions. The ME+ molecule is used in the Wella Professionals colour brand Koleston Perfect Innosense, which was the first permanent colour product to be approved by the European Centre for Allergy Research Foundation (ECARF). As of 2019 the ME+ molecule is now used in the complete Wella Professionals Koleston Perfect line.
There are 81 products.
Reference: MXL7466
Brand: Wella Professional
9% oxidant developer that can be used with permanent and semi-permanent hair dyes
Reference: MXL7480
Brand: Wella Professional
12% oxidant developer that can be used with permanent and semi-permanent hair dyes
Reference: MXL8157
Brand: Wella Professional
Balance Scalp Shampoo with physiological pH is for sensitive scalp.
Reference: MXL0387
Brand: Wella Professional
Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.
Reference: MXL8072
Brand: Wella Professional
Daily shampoo for dull and damaged hair. Effectively repairs and makes the hair soft.
Reference: MXL6818
Brand: Wella Professional
Moisturising shampoo for normal to dry hair. Gives hair moisture effectively and is gentle for everyday use.
Reference: MXL4951
Brand: Wella Professional
Volumizing shampoo that strengthens hair while cleaning to create a light, visible and durable volume.
Reference: MXL2611
Brand: Wella Professional
Shampoo without fragrances that soothes and calms the sensitive scalp. With allantoin
Reference: MXL2673
Brand: Wella Professional
Revitalizing Shampoo made with menthol cools and helps to energise the scalp
Reference: MXL5637
Brand: Wella Professional
Repairing shampoo for softer more manageable hair. Repairs the hair structure and makes it easy to comb.
Reference: MXL2529
Brand: Wella Professional
Deep-cleansing shampoo which removes product build-up, residual impurities and environmental pollutants.
Reference: MXL7404
Brand: Wella Professional
Oxidation creme is dedicated for Wella cremes and lighteners
Reference: MXL2581
Brand: Wella Professional
Soothing shampoo without fragrances for sensitive and irritated scalp
Reference: MXL7442
Brand: Wella Professional
6% oxidant developer that can be used with permanent and semi-permanent hair dyes
Reference: MXL7105
Brand: Wella Professional
Shampoo for color-treated hair. With a special 3D Color Protect Technology
Reference: MXL5963
Brand: Wella Professional
Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.
Reference: MXL8605
Brand: Wella Professional
Lightweight conditioner that protects keratin & hair fiber from styling stress. With Argan Jojoba & Almond Oils
Reference: MXL2183
Brand: Wella Professional
Permanent hair color: 7/1
Reference: MXL7428
Brand: Wella Professional
4% oxidant developer that can be used with permanent and semi-permanent hair dyes
Reference: MXL2039
Brand: Wella Professional
Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.
Reference: MXL6549
Brand: Wella Professional
Permanent hair color: 12/16 Special Blonde/Ash Violet
Reference: MXL6849
Brand: Wella Professional
Keratin Protect shampoo that provides gentle cleansing combined with keratin to support and protect the hair.
Reference: MXL3735
Brand: Wella Professional
Hair spray with extra strong hold for all hair types
Reference: MXL7556
Brand: Wella Professional
Smoothing shampoo for frizzy, unruly and rebellious hair
Reference: MXL6038
Brand: Wella Professional
Weightless shampoo that repairs damaged hair. Suitable for daily use.
Reference: MXL2406
Brand: Wella Professional
Cleansing shampoo refreshes and revitalises the hair
Reference: MXL7617
Brand: Wella Professional
Smoothing intensive treatment for thick, unruly and rebellious hair
Reference: MXL2857
Brand: Wella Professional
Conditioner refreshes and maintains the multi-dimensional color of cool blonde tones
Reference: MXL7899
Brand: Wella Professional
Spray infused with sugar provides lift, shine and touchable grippy texture to the hair
Reference: MXL7530
Brand: Wella Professional
Heat protection spray that leaves the hair smoother, silkier and shinier
Reference: MXL9627
Brand: Wella Professional
Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.
Reference: MXL5641
Brand: Wella Professional
Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.
Reference: MXL5696
Brand: Wella Professional
Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.
Reference: MXL5597
Brand: Wella Professional
Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.
Reference: MXL6280
Brand: Wella Professional
Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.
Reference: MXL9732
Brand: Wella Professional
Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.
Reference: MXL0080
Brand: Wella Professional
Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.
Reference: MXL0134
Brand: Wella Professional
Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.
Reference: MXL7560
Brand: Wella Professional
Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.
Reference: MXL1834
Brand: Wella Professional
Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.
Reference: MXL3104
Brand: Wella Professional
Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.
Reference: MXL3555
Brand: Wella Professional
Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.
Reference: MXL4248
Brand: Wella Professional
Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.
Reference: MXL4590
Brand: Wella Professional
Professional hair color. Up to 100% grey coverage. Up to 5 levels of lift.
Reference: MXL0746
Brand: Wella Professional
Protective oil for all hair types. Nourishes, repairs the hair without weighing it down
Reference: MXL0918
Brand: Wella Professional
4% 13vol developer that allows precise development of professional hair color.
Reference: MXL4334
Brand: Wella Professional
Professional luminous shine spray that helps to protect hair from the effects of UV rays and humidity.
Reference: MXL4455
Brand: Wella Professional
Soft texture molding cream. Creates & manipulates distinctive styles with definition on long or short hair.
Reference: MXL8162
Brand: Wella Professional
Heat protection spray that provides unparalleled protection to hair against heated styling tools
Reference: MXL7885
Brand: Wella Professional
Permanent hair color: 10/0 Lightest Blonde
Reference: MXL8134
Brand: Wella Professional
Permanent hair color: 12/0 Special Blonde
Reference: MXL6116
Brand: Wella Professional
Permanent hair color: 4/0 Medium Brown
Reference: MXL2863
Brand: Wella Professional
Permanent hair color: 9/00 Very Light Blonde
Reference: MXL7745
Brand: Wella Professional
Permanent hair color: 4/00
Reference: MXL5505
Brand: Wella Professional
Permanent hair color: 55/0 Light Brown Intensive
Reference: MXL9060
Brand: Wella Professional
Permanent hair color: 6/7
Reference: MXL6205
Brand: Wella Professional
Permanent hair color: 77/0
Reference: MXL0517
Brand: Wella Professional
Permanent hair color: 9/0 Very Light Blonde
Reference: MXL5290
Brand: Wella Professional
Permanent hair color: 10/1
Reference: MXL6716
Brand: Wella Professional
Permanent hair color: 12/81 Special Blonde/Pearl Ash